Outbound that fills international events
Which side of the room needs filling?
Some of the events we run outbound for
HLTH USA and HLTH Europe · Health innovation · Las Vegas and Amsterdam
POSSIBLE · Marketing · Miami Beach
Deep Tech Momentum · Deep tech · BerlinCampaign results
454Sponsor and delegate leads in four monthsIn that time the campaign produced 196 sponsorship leads and 258 delegate leads.Retail · United StatesRead the study →
168Prospectus requests in six weeksWhen we started sending, the event was 18 months away. Six weeks later, 168 companies had asked for the sponsorship prospectus.Marketing · EuropeRead the study →
240Sponsor leads in the first 30 daysEuropean technology event, running through August, when response across the industry is at its weakest.Technology · EuropeSee sponsor outcomes →
39Tickets, one client, four weeksA European technology event at €3,500 a pass. €136,500 in four weeks, from people who weren't in the client's database and whom nobody there was marketing to.Technology · EuropeSee delegate outcomes →
Run your own numbers
Put your own figures in to get a revenue estimate for your event.
Event trajectory
Sponsorship
£897k
36 sponsorships over 6 months
Delegates
£198k
57 delegates over 2 months
Forecast total
£1.10m
Range £821k – £1.37m
Our fee over the same 8 months, at £6,500 a month£52,000
Open the full forecaster →From the field notesAll field notes →
Sponsorship
Get more meetings by not asking for meetings.
Take the meeting ask out and people write back asking for a call. Your event already owns the offer.
8 min read · Sponsorship
List building
Sell the room, not the stand.
Describe the buyer audience first, then work back to every category that sells into it. The list becomes a product of the audience.
5 min read · List building
Measurement
The only metric that matters.
Between 50% and 80% of the replies we get back are positive. We do not report opens at all, and this is why.
5 min read · Measurement