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Case studies

A brass shop rail hung with rows of blank bone-white swing tags on fine thread, a scattered handful of bright orange tags among them
Retail · United States · Sponsors and delegates

How we generated 454 leads for a major US retail event in four months

In that time the campaign produced 196 sponsorship leads and 258 delegate leads.

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Impact
196
Sponsorship leads
Every one of them went to the client's SDR, nearly all with a mobile number attached.
258
Delegate leads
They were sold without a sales call.
An architect's white card model of an open room, filled with small groups of faceless bone-white figures, a handful of them bright orange
Marketing · Europe · Sponsorship

168 sponsor leads in six weeks, 18 months before the show

When we started sending, the event was 18 months away. Six weeks later, 168 companies had asked for the sponsorship prospectus.

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Impact
168
Prospectus requests
Six weeks later, 168 companies had asked for the sponsorship prospectus.
£2.52m
Pipeline at the cheapest package
Packages go well above £15k, so that figure is the floor.