Field notes
Sponsorship
Get more meetings by not asking for meetings.
Take the meeting ask out and people write back asking for a call. Your event already owns the offer.
8 min read · Sponsorship
List building
Sell the room, not the stand.
Describe the buyer audience first, then work back to every category that sells into it. The list becomes a product of the audience.
5 min read · List building
Measurement
The only metric that matters.
Between 50% and 80% of the replies we get back are positive. We do not report opens at all, and this is why.
5 min read · Measurement
