Sell more delegate passes
We find people who match the ones who have bought your passes before, contact them in your voice, and take the interested ones through to purchase. Every sale comes from outside your database.
3939 passes, €136,500, in four weeks for a European technology event.
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Your list can only sell so many passes
Most delegate sales come from the same database, worked again and again. Each campaign brings back less than the last. More sales have to come from people who aren't on it.
€136,500 in four weeks
For a European technology event, we contacted people the organiser had never reached. Replies started with the first sends. Within four weeks, 39 of them had bought a €3,500 pass. Every buyer was outside the client's database.
39 × €3,500 = €136,500
18% of positive replies go on to buy a pass.
How we sell more passes
- 01Find who buys.
We start from the titles, sectors, company sizes and markets that have historically bought your passes.
- 02Count them.
Before any copy is written, you see how many people match.
- 03Build the list.
We build it rather than buy it, and verify every address before anything is sent.
- 04Write and send.
Emails go out in your voice, only after you've approved them, from domains and mailboxes we own.
- 05Take them to purchase.
Anyone who replies with interest goes into an automated sequence that carries them to buying a pass. We run it, or hand it to your HubSpot.
Every sale comes from outside your database
We only contact people who aren't in your database. Nobody on your list hears from us, so there's nothing to deduplicate.
Sales without sales calls
The follow-up sequence takes interested people through to purchase.
Your team only picks up the conversations that need a person.
Three things from you
- Your ticket proposition
- A profile of the attendee you want
- Sign-off on the copy
Sell more passes for your next event
Tell us about the event and who you want in the room.
How we generated 454 leads for a major US retail event in four months
In that time the campaign produced 196 sponsorship leads and 258 delegate leads.
Read the study →
168 sponsor leads in six weeks, 18 months before the show
When we started sending, the event was 18 months away. Six weeks later, 168 companies had asked for the sponsorship prospectus.
Read the study →
Get more meetings by not asking for meetings.
Take the meeting ask out and people write back asking for a call. Your event already owns the offer.
Sell the room, not the stand.
Describe the buyer audience first, then work back to every category that sells into it. The list becomes a product of the audience.
The only metric that matters.
Between 50% and 80% of the replies we get back are positive. We do not report opens at all, and this is why.
