Hit your hosted buyer target
We find every buyer who fits your programme, invite them in your voice, and pass the interested ones to your team to qualify. In week one you see how many there are, before any invitations go out.
Your target grows every year. Your pool doesn't.
Most programmes are filled by phone, by prospecting when there's time, and by emailing the existing list. That brings back last year's buyers. A bigger target needs buyers your team hasn't reached yet.
Buyers your sponsors want to meet
We split your programme into the buyer types your sponsors and exhibitors want to meet. Each type is defined by title, function, company size, spend authority and region, and we find the people who match each one.
See the size of your market first
In week one you get a count of every buyer who fits your programme criteria: region, company type, seniority and sector. You know how many buyers are out there before any invitations go out.
A count of every buyer who fitsbefore any invitations go out
How we fill your programme
- 01Count the market.
A count of every buyer who fits, delivered in week one.
- 02Map the buyer types.
Your programme is split into the profiles your sponsors and exhibitors want to meet.
- 03Build the list.
We find every matching person and verify them before anything is sent.
- 04Invite them.
We contact them by email and LinkedIn, in your voice, on infrastructure we set up, warm up and monitor, up to about 3,500 sends a day. Replies go straight to your team.
- 05Hand over the interested ones.
Interested buyers land in your CRM with who they are, what they replied and which profile they matched.
Four stages to a confirmed buyer
We contact buyers, and every reply syncs to your CRM. Your team qualifies the ones who clear the programme bar and confirms them into the programme.
Your team decides who gets in
We bring you interested buyers.
Your team runs the qualification calls and keeps the relationships, so every confirmed buyer is one you chose.
The same approach on sponsor and delegate campaigns
Three things from you
- Your programme criteria
- Your sponsor priorities
- Sign-off on the copy
Hit next year's target
Tell us about your programme and the buyers your sponsors want to meet.
How we generated 454 leads for a major US retail event in four months
In that time the campaign produced 196 sponsorship leads and 258 delegate leads.
Read the study →
168 sponsor leads in six weeks, 18 months before the show
When we started sending, the event was 18 months away. Six weeks later, 168 companies had asked for the sponsorship prospectus.
Read the study →
Get more meetings by not asking for meetings.
Take the meeting ask out and people write back asking for a call. Your event already owns the offer.
Sell the room, not the stand.
Describe the buyer audience first, then work back to every category that sells into it. The list becomes a product of the audience.
The only metric that matters.
Between 50% and 80% of the replies we get back are positive. We do not report opens at all, and this is why.
